Boundless #16 | Turning freelancers into businesses, why people hate working for big companies & event in Boston 6/20
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Sign up for the 6/20 Event in Boston "Beyond The Full-Time Paradigm"
Turning People Into Businesses
Yesterday I participated in a twitter chat with Catalant, which is an amazing company that helps freelancers like myself find "gigs" at real companies. A couple of the questions asked of the freelancers:
How do you differentiate your firm and the scope of services you offer?
or
What business #metrics do you use to measure the growth and performance of your #What
Some freelancers are building consulting practices with a mix of contractors and employees, but most I know are just working on their own. They work alone for the simplicity and control of their time and life. Yet, I have been asked over and over again the same questions: Are you going to hire people? What are your business goals? How big do you want to get?
Perhaps because of the popularity of startups that most people assume two things: more money and bigger. In fact, because of this many first time freelancers assume they should aim to do these things. I will often send them an article from Seth Godin with this helpful framing:
"The goal of a freelancer is to have a steady job with no boss, to do great work, to gradually increase demand so that the hourly wage goes up and the quality of gigs goes up too.
The goal of the entrepreneur is to sell out for a lot of money, or to build a long-term profit machine that is steady, stable and not particularly risky to run. The entrepreneur builds an organization that creates change."
Our conception of self-employment and the gig economy is still in its infant stage. People can conceive of the uber driver, but have a hard time understanding the perspective of the self-employed consultant or coach. In a full-time job, the focus is on "building a career" and managing a trajectory of growth while the freelancer is really trying to figure out basic questions like what the hell am I going to get paid for after next month? how do I stay energized? and what kind of life do I want to live?
I don't have metrics, a brand and marketing team or an easy to understand business strategy, but when people ask me I say that my business goal is to live a good life and my strategy is creativity and generosity. If I can do great work and help people, I should be able to hack a good life.
Event in Boston & Thinking About Becoming Self-Employed?
Conversation: I'm hosting a Future of Work Jeffersonian Dinner in Boston on June 20th and the topic if "Beyond The Full-Time Paradigm". Join the event here.
Digital Learning Experiment: I'm designing a group virtual learning experiment to help people take the leap to self-employment. Its going to be a multi-week digital course that I am developing with a freelancer taking the leap right now. Hit reply and let me know if you want to be in the first cohort.
BoundlessPod - Luke Kanies on why people hate working for big companies
Luke grew up on a commune and then ended up as a co-founder and CEO of a startup that raised $87 million. He talks about his unique path and how that shaped his thoughts about building an organization. He raises the central tension of organizations in a free market economy – the fact that our corporations are run more like authoritarian states with centrally planned economies than free-markets. We talk about lessons he learned as he built his company and his perspective that he shares in his article: “Why People Hate Working For Big Companies” on Medium.