Boundless Reads #1 - Top Reads — November 27th
What I stumbled upon this week, and more…
Living in an Extreme Meritocracy Is Exhausting: We are measuring everything and more than ever — but how do we know if it’s working?
Can you change someone’s mind? Blaise Pascal on the Art of Persuasion
Persuasion: But, out brains are already being hacked to change our minds
Is reality real?: Seeing reality does not matter for survival
Warren Buffett predicted the last 17 year returns correctly — luck or smarts?
Fear voting?: Maybe conservatives are just more scared of dying?
Behavioral Economics: Great profile of Daniel Kahneman and Amos Tversky (authors of Thinking Fast & Slow) by Michael Lewis. Their research has upended thinking across many disciplines about how people actually behave.
I’m reading Pre-Suasion by Robert Cialdini — this book is one of the best I have read this year. Filled with many mind blowing examples of how we are persuaded and influenced. Example: When people were asked priming questions like “do you consider yourself adventurous?” they were much more willing to try a new product afterward. Also check out his first book: Influence.